Many businesses search for an agency by region, such as Long Island or Northern Virginia, not by city. Compare agency demand and local click prices across metro areas, then use each metro's guide to choose well.
Agency searches: monthly US searches for six agency services named with the metro. Average bid: middle of Google's top-of-page bid ranges across the local services we measured in that metro. Google Keyword Planner, November 14, 2026.
| Metro area | Agency searches a month | Average local bid |
|---|---|---|
| Long Island | 2,930 | $26 |
| New Jersey | 1,950 | $29 |
| Chicagoland | 1,600 | $28 |
| Orange County | 1,200 | $37 |
| Northern Virginia | 720 | $43 |
Google Keyword Planner, pulled November 14, 2026. Agency searches are US-wide; local service searches and bids are measured for each metro's counties or state.
Google's estimate of what advertisers have paid to show at the top of the search results for that search in that area.
Local knowledge helps, but results, reporting and owning your accounts matter more than the agency's location.
More advertisers competing for the same searches push prices up. Tight targeting and better landing pages help where prices are high.
The date is shown on every page. Click prices move with competition and season, so check your own account data too.
Agency demand and click prices across Nassau and Suffolk counties, New York.
Agency demand and click prices across the state of New Jersey.
Agency demand and click prices across Cook, DuPage, Lake and Will counties, Illinois.
Agency demand and click prices across Orange County, California.
Agency demand and click prices across Fairfax, Loudoun, Prince William and Arlington counties, Virginia.
We review ad accounts and websites at no cost. Ask for a free review or call (510) 857-7838.